Brand Identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish your brand in consumers' minds.
Brand Identity is the face of your business.
Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable.
Brand Identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand Identity corresponds to the intent behind the branding and the way a company cultivates a certain image in consumers' minds.
Logos and Marks
Colors and Typography
User Experience (i.e. your website)
Content and Voice
Advertising and Marketing
Print and Packaging
Consistent marketing and messaging leads to a consistent brand identity and, therefore, consistent sales. Your Brand Strategy will influence how you present your identity and align it with your purpose for the most impact.
The goal of brand marketing is to link your identity, values, and voice with communications to your audience. Your brand is the bridge between your product and your customer.